Search Engine Optimisation involves Web Design too

Search engine optimisation can also be referred to as SEO and is based on rules, guidelines and principles. By applying all of these to the design aspect of your website you are giving your site a better chance of reaching the very competitive top 20 places within the major search engines such as Google or Yahoo.

It is widely known that getting people to visit your website is just the beginning. Although this in itself takes a lot of hard work you need to be able to keep these people on your website long enough for them to purchase the products or services that you have on offer. One of the main ways of doing this is through an attractive web design. Having a clear and professional website that is easy to navigate can help you achieve maximum visibility for your site and it is all done using proven and ethical SEO methods

Usually the first stage of a project is the web design, which means that the first goal when you are setting up your website is to create a design with visual appeal. It merely takes seconds for a person to make up their mind as to whether they like a website so if your site doesn’t look good there is no chance of people sticking around long enough to use it.

When people think about SEO they don’t normally think to associate it with the design of a website when in reality it plays a bigger part than people realise. Web design is about much more than creating a design that is fresh and appealing. Any web site that is to become successful as a sales and marketing tool needs to be intuitive and easy to use for first-time and repeat visitors.

The possibilities for web design are virtually limitless, although at one point they were quite constrained by the boundaries of the browser itself. With the advent and flexibility of Flash and other embedded technologies, these boundaries have been all but removed, allowing for a versatility and dynamism that challenges the imagination of anyone interested in web design.

Remember there are eight billion searches conducted within the search engines every month so optimising your website both through its design and the text used on it is a must. Whether you have an existing site or you are in the process of setting up your first site you should consider the design of the site. The first thing that should be looked it is your sites description, content and Meta tags. You need to make sure that your sites keywords are included in these. Once this is taken care of you can start to concentrate on the text that is placed on your site. If your website has very little text then it could be a problem as search engines are text analysis systems and can only understand and read text. So if you site has lots of pictures with very few words, your site will be hard for search engines to determine it’s content which means you will not be found by the search engines.

So when you are creating or updating your website you need to keep in mind search engine optimisation through the design of your website. If you are finding this difficult then you can enlist the help of a search engine optimisation company to ensure that search engine optimisation is incorporated in the design. Helen is the web master of Search Solutions, experts in all aspects of Web Design in association with Search Engine Optimisation.