Responsive Web Design

With mobile computing growing exponentially, responsive web design is becoming increasingly popular but also increasingly important. Mobile sales have already overtaken desktop sales and with the prices of data dropping monthly, mobile browsing is the future. Quite simply put this means that mobile search will overtake desktop internet searches very soon.

Google is well aware of this fact and when Google states that responsive design is becoming an industry best practice, you should believe them.

So what exactly is a responsive website?

Quite simply, it is a website that responds to the size of the screen that the website is being displayed on. Whether that be a desktop, laptop, tablet or phone. That means one URL and the same HTML. It brings an end to mobi-sites and allows for a better browsing and user experience across multiple devices. Search engines prefer this as it is there is no separate indexing of pages for a mobi version versus the actual website.

What all of this means is that your users get a better browsing experience, and Search Engine Optimization gets a boost as Google Indexes your website as utilizing best practice standards.

How does this translate to a better user experience? Well let’s look at an example. One of your customers decides to browse online for a product during his lunch break at work. He finds the product but would like to read up on it later. When he get’s home, he is able to find the same user experience on his tablet or PC that he did on his phone. And with browsers now syncing between devices, he can open up the same session without have to find the URL all over again. With a mobi-site, it would be a totally separate user experience.

The Website Administrator benefits are significant, you now have one ‘website’ to look after and maintain. Your SEO will be cheaper and more effective. Your management of email campaigns will allow you to track links more easily and your analytics will be far less complicated to analyze.

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