How to Create the Perfect Contact Us Page

When I’m buying online, one of the pages I always look at on a website is the Contact page.

A contact page is important because it builds trust between a business and its customers. It’s also a great way to communicate with them and show more of your business ethos.

You can tell a lot about a business by the information on this page and in this week’s online marketing assignment, I’m going to share some simple steps for you to get the best out of your Contact page.

    1. Begin with an intro paragraph. Welcome peeps to the page and let them know what happens if they get in touch with you e.g. do you have any service level agreements in place whereby you’ll respond on the same day/within 24 or 48 hours? It’s important to manage expectations.
    2. Direct them if possible to a FAQs page or similar, sometimes people don’t read information which is already on a website, so reminding them firstly of any help you have instantly available for them. Don’t forget to keep this FAQ page updated by making a note of questions you receive.
    3. Add a Contact Form – it’s a great way to ensure that people give you the exact information you need to respond to their request. Make sure you have the Contact Form set up to reject any incomplete forms – nothing more frustrating than just getting a question from someone without any email address or phone number for you to contact them.
    4. Have a number of ways to be contacted. Eg a webform, snail mail address, telephone [with working hours noted], an Instant Messenger Service [such as Skype], support email address, or a help desk URL.
    5. Make sure your name, address and phone number are correct and the ones you use consistently
    6. Consider other ways a customer could communicate with you e.g. a Live Chat function.
    7. Don’t use a PO Box and/or a mobile phone number as your only public means of contact. This doesn’t build trust – you come across as temporary and perhaps not even a genuine business. If there are personal reasons why you use a PO Box or a mobile number, switch to renting a mailbox and/or a telephone answering service.
    8. Add a Google Map of your location – using the Google Maps site, you can produce an embeddable map of your location using your postcode.
    9. Add a photo – perhaps of your customer service team/assistant? Or maybe another image relevant to your bizz.
    10. Don’t be afraid to use branding, images and quirky copywriting to set your Contact Us page alight. Make it an extension of the rest of your website which reflects your brand and not an unloved dusty area!

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