Website Design Usability How-to Quick Reference Guide

Web design usability improvements can double visitor satisfaction and sales, and site visitor satisfaction means more return visits. A company’s website is many times the first experience with that company so usability and a quality user experience is critically important to your companys website success.

Typical web sites have usability issues which put off potential clients leaving them confused and frustrated. This can all be corrected. This how-to guide is intended for a new website, or those that have a web site that doesnt perform.

Usability The Numbers

* Forrester Research studies estimate that approximately 50 percent of potential sales are lost because visitors cant find information and 40 percent of them do not return to a site when their first experience is negative.
* According to Jakob Nielsen usability expert, web site re-design based on usability standards can increase online sales by 100%
* Usability projects can return 5-10 times their price tag within 12 months.
* A comprehensive usability effort can improve website results by 83%. Since competitors will probably incorporate some of your changes, this can settle out to 68%.

Page Layout And Structure Usability

* Web design quality increases credibility just do it
* Error free HTML (or XHTML) and CSS ensures uniform cross-browser page rendering. A discombobulated web page will destroy your credibility.
* Whitespace increases comprehension by 20%
* Golden Triangle is important. That is the top-left of the page above the fold (before scrolling). Jakob Nielsens user scrolling report showed that only 23% of visitors scroll on their first visit to a website.
* Faces not looking at you if an image of a face is looking somewhere other than directly at us, well also look in the same direction. Take advantage of this by drawing your users attention to the most important parts of your page or ad.
* Search box size counts 90% of searches can be shown in a 27 character search box according to Jakob Neilsen
* Header and footer should be separated in design from the main page content.

Usability and Website Navigation

* Consistent Navigation make sure navigation appears in the same location on web pages
* Text is king always use text links, not images, java applets or flash
* Location feedback provide visitors with information about where they are with colors, breadcrumbs or hyperlink styles
* Site maps provide a visitor sitemap with an outline and your most important links
* Navigation boxes or calls to action should not look like ads because users automatically skip over them
* Home page navigation placed at the top of pages performs best

Text Characteristics Usability

* Dominant headlines will immediately draw the visitors eye
* Headlines first words must grab your website visitors attention immediately. If they are keywords then you also get an SEO benefit out of it.
* Headings, subheadings, date/times and phone numbers should be used and formatted consistently. Using a logical progression of h1, h2, h3, etc. tags helps the readers understanding of the page hierarchy and is also a helpful accessibility feature.
* Standard fonts of 12 points or more optimize reading speeds
* Black text on a white background increases reading speeds up to 32%
* Sentence case (only first word capitalized) is important for reading speed and comprehension
* Bold and italics should be used sparingly, and ideally only to emphasize words ultra-relevant to the topic

Text Link Definitions Usability

* Blue text links are the standard color for links
* Underline anchor links this is also a standard and good for accessibility reasons
* Visited text links should be a different, more pale color
* Text link hover color should light up the link with brighter colors
* Red or green text links should be avoided due to the preponderance of color-blindness
* Do not underline any text that is not a link
* Do not show normal text in text link colors
* Do not use bolding as a hover effect. Bolding text will cause the text to re-align.
* Link titles can be used on hover to describe the text link destination also a great accessibility feature
* Link text should describe the target page
* The tabindex property is a great method to define logical element tabbing
* Menu links should usually not follow the above rules

Usability and Writing Standards

* Write to be scanned web site visitors dont read long paragraphs. Keep paragraphs down 3 sentences, group them logically and write succinctly.
* Bullet points should be used as much as possible
* Bold and italics should be used for your most important words. This is also a big SEO factor search engines take more heed when you emphasize targeted keywords.

SEO Agents- guide for newbie

Are you are person who is new to E-commerce? If so you are supposed to learn a lot to survive in the online market. The competition in online market is really high behind one’s expectation. Hence you are supposed to put forth more effort to learn the tactics of surviving in the online market. Obviously since you are new to online market, you must hire the help of experts to guide you better. SEO agents will make the right choice for you. A good SEO agent will favor you in many different ways for your online survival. But the real effort lies in finding the right honest SEO agents. According to current trend, it is really a typical task to find the honest agents, but through proper online search, they can be easily pointed out. All you need to do is to spend some time in searching them from huge crew in the market.

Since you are about to pay the SEO agents, you have rights in questioning them and it’s their responsibility to answer your question. There are different types of SEO agents in the market. Their experience, cost and other factors will get varied from one other. It is always better to hire the professionals who have better experience in SEO techniques. This is because they will guide you in the right path. There are certain SEO agents who tend to provide assurance for the results. Even though these promises sound good, in practical it is better to stay out of such services. This is because while considering SEO no one can promise the results and particularly no one can set the time limit for results. SEO is a long time which may consume little time. Hence fake promises can be ignored and the best service like Search Marketing Agency in Singapore can be hired.

Utilize the website design services provided by WebsitesPlus!

Over the period of time, WebsitesPlus has been at the forefront of helping companies in building their marketing and branding capabilities. Whether it is about creating sound marketing strategies or assisting clients in developing a top notch advertising and sales strategy, WebsitesPlus has only the best to offer. Moreover, the website design services provided by them have made them a superb name in the marketplace. They have an experienced team of website designers in Shepparton, website designers in Melbourne, website builders in Shepparton, and website builders in Melbourne who work towards meeting the many and specific needs of a range of clients.

In addition to the aforementioned inclusions, the online shopping websites also come complete with a shopping cart, unlimited products, free customized design, and availability of freight options, complete range of product option, multiple payment options and lot many features. Whatever specific requirements the client may have, the folks at WebsitesPlus offer amazing optional extras including social media integration, SEO, on-line catalogues, E-newsletters, copywriting and photography.

A leading internet web designer in Melbourne, the company is always up to date with all the latest happening in the world of web-based technologies. Not just web but the expert team at the company is also involved in knowing more about mobile platforms and new developments taking place in that regard. Thanks to their relevant solutions, WebsitesPlus has been successful at building a huge client base. All their clients and industry experts have only great things to say about the company’s services. All in all, it is safe to say that WebsitesPlus is a comprehensive website design company.

Building A Futuristic Responsive Web Design For Everyone

In one of my recent blog posts I wrote about creating responsive web designs for your site, their importance and their implications vis–vis your business.

The Internet is primarily about technology and sales technology evolves practically every month, so the way people use the Internet also evolves. It also affects the way you present information and conduct business on your site. For instance Samsung has just introduced a screen that can be folded like paper and put inside the pocket. It means, your device can be folded into many layers and the same device can be used for not just making phone calls but also browse the Internet, take photographs, share updates on various social media platforms, listen to music, watch movies and practically do everything that you do on your PC, and a couple of hundred things more. So nobody exactly knows how this is going to affect the behavior of your prospective customers and clients.

Responsive web designs that are made for such a future are the right solution. Fortunately, as a premier website design agency based out of Delhi, I get to interact with and work for clients who, despite not being in the hub of technological developments, very well know how important it is to keep in sync with the fast-changing times and have business websites that are accessible to all devices and platforms.

You know, its not very difficult to create futuristic web design for your site. Universal good is timeless, and so is technology. If you stick to the basic tenets of creating scalable, responsive and accessible designs, you automatically make your website future-proof. But simplicity, as they say, is the most intricate of expressions, and this is where an experienced web designer comes in.

If you have been thinking of getting your existing website restructured, this would be the best time. With millions of tablets and smartphones being sold all over the world (predictably, India and China are the biggest emerging markets due to the sheer size of their populations) the chances of people checking out your website on their mobile devices is far greater than they logging on via their computers and laptops.

Do you have doubts that people normally dont do shopping (especially purchasing tangible stuff) from their mobile phones? Even if they eventually shop from their computers and laptops, initially they log onto your web site using their phones and tablets and if they cannot go through your web site, in more than 99% of the cases, they wont even log on later from their computers and laptops.

Web Design Solutions On A Limited Budget

The current economy means that many businesses are struggling with cash flow. However, at the same time, there are some expenses that cannot be forsaken, and one such expense is web design. Websites are essential to the success of most businesses and when you consider that fact that the online retail market is worth more than 100 billion pounds in the UK alone, you can understand this fact for yourselves. Even on a small budget, though, businesses can make use of the wonderful source of revenue that the internet represents. The answer is to find affordable web design solutions.

If you have a limited budget, little expertise, but still want a good quality website, then do not worry, there are many solutions available. Regardless of budget, you too can have a well-designed, highly professional website. There are several different solutions, and we will consider each in turn:

1. Web design packages: these are fairly good for businesses with a small budget. They come in a range of prices, some of which cost nothing at all. However, they do demand that you have a little understanding on the way in which technology works it will take weeks, if not months, to learn how to use these packages if you have no experience; and we are certain that this is time you can ill afford to waste. If you do have some understanding of how design packages work, then they can be great, but you will be limited in terms of how the website looks by the parameters created by the web design package. If you want to create a bespoke website, then this is not the route to choose. These are good for basic sites, anything else and you will need to consider another solution.

2. Use a freelance designer. These people vary enormously in what the have to offer, with amateurs charging very little for their services these people simply need to build a portfolio. It is hit-and-miss when choosing an amateur web designer, sure, you will end up with affordable web design, but the results are uncertain. You will get some who are superb at what they do and some who have no idea whatsoever. If you choose this route, we recommend that you only pay up front for part of the service, and pay the rest once the site is complete. Be fair, though, you must not withhold payment from people just because you think it is not perfect you pay for what you get and a professional, high quality, site will usually cost you thousands of pounds (in the UK, at least).

3. Web design companies: by using a web design company you ensure that you will be getting a decent website. Most web design companies offer a range of solutions in a wide range of price brackets. If you have enough of a budget, then we certainly recommend this latter solution to ensure peace of mind in the quality and the professionalism of the site.