Why Should You Have a Website For Your Business

You may have a successful business without a website, but have you thought about the benefits of starting a website and expanding your business further. You may not believe that you could benefit from a website, or you may think that it is not within your budget. Maybe you don’t believe your potential customers look for what you have online. Well, by thinking these things, and staying away from the web, you could be missing out on a large number of potential customers, clients and other opportunities. The internet is often the first place someone will visit when looking for or researching products and services. If you are not there, you are most likely going to miss out on their business. No matter what size your business is, or what you have to offer, the internet can help you succeed!

Here are just a few reasons why your business needs to have an online presence and website.

1. Having a website will improve your customer service. A website allows you to give your customers more information about the products and services that you provide. They can see as much or as little as they want. It’s an easy way to keep them informed on the lastest trends in your business area. You’ll also find a section for frequently asked questions can be extremely helpful and can provide them with the information they may be looking for.

2. Making a website for your business can actually save you time. If a customer can get all the information they need from a website, it means there is no need for them to make a phone call or ask their many questions face to face. This will give you time to spend on the customers you have in your store. You can also include an online catalogue with product descriptions and details so potential customers have all they need to know in the one place.

3. A website will help your business gain creditability. Many of your customers will be using the internet to search for products or services. By having a website, they can find you and see that you are serious. A website may be the first thing people see about your business so it is important to ensure it looks professional and gives the image that you want to show.

4. Your website can be used to keep your customers informed of new products or services as well as changes to your business. You can update all your business details so that everyone can see what is happening. This is an effective way to let customers know of everything without needing to print information and mailing it out to them.

5. The internet is always available. This means your website is always available. It may be 3am in the morning and while you are sleeping, potential customers could be looking at your website considering making a purchase. There is no other way to get this 24 hour business unless you keep your store open 24 hours a day.

6. You may not think that you can afford a website, but honestly, we believe you can’t afford not to have one. Yes, it may cost at first, but in the long run you’ll actually find that you’ll be saving money. Once a website is up and running it can cost under $100 per month and sometimes can be as little as $20. This may be an extra cost but, think of all the new customers you will gain. It easily becomes profitable!

7. If you just have one little store in a little town you may struggle to get many customers. If you have a website, you can target anywhere you want to. If you want to start selling overseas, you can. Having a website increases your market.

Why You Should Think About Redesigning Your Website?

If you’ve ever considered redesigning your website, you probably realize it’s a complex and often expensive undertaking. But is it a good idea, regardless? How do you know when it’s really a time for an overhaul?

Here are five guidelines to help you out with the decision. Consider redesigning your site if:

1. It’s outdated.
Over time, site styles evolve – if your site hasn’t been updated since the mid-2000s, odds are it’s a bit dated. If your site has embedded audio, a repeating background image, or – horror of horrors – uses the blink tag, you’re probably due for a refresh. Usability standards also change – site navigation, for instance, has shifted from the left side to the top for many modern sites. With size and complexity of sites increasing, many sites have moved search functionality to a prominent position at the top of the page. Since users are subtly trained to look for things in standard places, it’s a good idea to follow the basic styles and structures that dominate at a given time.

2. Your message is unclear.
The way a site is laid out and information is presented is critical. What does your company do, how can you help customers, and why should they spend their money with you? They say that users who are confused don’t purchase – so make sure your message is clear. If it’s not, look into rewriting your copy and displaying the information on your site more effectively.

3. It’s not responsive.
One of the biggest changes in Web design over the past few years has been responsiveness. While Flash was used heavily several years ago, it has fallen out of vogue due to the fact that it doesn’t work on iPads and mobile phones. The other major change in terms of responsive design is a site’s ability to resize according to the device it’s being used on. Older sites are generally coded in a way that elements are locked in place on the page, while more modern ones have a “fluid” layout that shifts according to window size.

4. You haven’t properly integrated social media.
Social media is the other big game-changer online – it literally didn’t exist when some sites were built, and it’s a crucial part of doing business in 2013. You not only want to have prominent social media presence on your homepage, but you also want to incorporate sharing capabilities on individual pages so your content can be easily shared across social networks by users.

5. Your code base is out of date.
In addition to the responsiveness issue, coding standards have changed over time – as have web browsers. Most developers work with something called a “QA matrix” when they test their final product – a combination of features they have created and how those display in specific versions of the different popular browsers. HTML 5 has “deprecated” a number of tags in favor of newer CSS standards, and display issues may result in older browsers.

The Benefits of Having Responsive and Professional Web Design

Web design covers different disciplines and skills that focus on maintenance and production of websites. This includes important areas like interface design, graphic design, authoring, and Search Engine Optimization. There are essential aspects that are given prior attention to when one is engaged in the website design process. Web design takes an important part in web development and this design process aims to help individuals improve the visibility and usability of their websites.

Having a responsive and professional website is a beneficial investment. Customers and site visitors usually visit websites and decide if they are going to spend more time on a particular website. In order for your site to be highly visible and accessible, you have to consider quality and professional web design for this can be your ticket towards getting traffic and generating more sales. A professional and responsive web design also offers amazing benefits that will gear individuals and businesses towards success. The benefits provided by web design are outline below:

• More Customers

A professional design can make multiples sign ups from customers. If your website is professionally designed it has more capacity to attract more visitors that can be your loyal customers later on. The way a website looks can also be a factor that help customers determine if they should buy your products or services or not.

• More Visitors

A well designed and maintained website can attract more visitors that are more willing to browse and explore your site. With the help of effective, responsive and professional website design, you will get site visitors to remember your site and will mark something that makes them interested.

• Brand Identity
Web design acts as a language promoting your brand and once this brand is consistently promoted through effective design, you can expect for remarkable impression from customers and site visitors.

• Polished Details
It allows individuals to choose texts, fonts and graphics that create positive impacts on their site. This is also associated with polished details that aim to improve the over-all quality and performance of the site.

• Distinction
Having a professional and quality design for your site creates a difference that sets your site apart from the rest. Web design can make a website look more interesting and appealing. There are many websites that looks the same. The right layout and design can speak up why your site is special and deserving of attention.

• Development
A sound design can be a solid foundation for your business and it can guarantee improvements and development.

• Added Exposure
Another benefit of a professional design is the added exposure. If you have an effective and responsive website, you can submit your site to online galleries. This promotes traffic and attracts more potential customers.

• Improved SEO visibility and rankings
This is probably the most solid benefits of sound web design. When you have established a site that is professionally designed, you can expect for improved SEO rankings and visibility.

E-Commerce Web Design: Top Tips

With just over 6 weeks left until Christmas there is no doubt that online retailers will be feeling a great surge as consumers dash to find the perfect gifts. Thanks to the internet and our permanent attachment to it, shopping has never been easier; as consumers we head to Google, type in those few words and are offered the right results and all without having to ever step foot in a shop.

The busiest time of year is ahead which is why retailers with websites, looking to revamp their current site or build a completely new one are encouraged to plan carefully and think strategically when doing so. Despite the ever-growing surge we feel towards the virtual shopping market, online retailers do not have it easy as a mere presence and a haphazard design won’t bring in the sales.

The online market is unsurprisingly competitive which is why an e-commerce web design must take several issues into account if it is to ever have a fighting chance…

    • Customer Experience- The beauty of online shopping is in its simplicity so does your online store reflect that? As yourself whether or not your website is easy to navigate and whether products are easy to find? The entire shopping experience must be ‘foolproof’ and as easy as possible and products must be easy to find, clearly labelled and the checkout process must be smooth and efficient. This point is very self-explanatory; your consumers will struggle if they are required to do ‘too much’ and your website will fail to see the expected sales if the process from finding the product, to reaching the checkout is too complex.
    • Product Sales- Remember that unlike a store you are unable to talk the talk through a fancy sales pitch with your customers and clinch the sale, in the virtual world your page design will do the talking for you. Does your site have a clean design that is easy on the eyes? Is your design appealing and free from garish colours and colour clashes? What about the actual product pages? Remember that a customer cannot touch the product which is why you must provide as many images as possible, showing the product from varying angles; clear product descriptions and specifications, product reviews if possible and any other details that may assist in your customers decision-making process.
  • Payment Methods- Having drawn in your customers offered up the right product in the right way; is your final step to securing the sale good enough? The ideal payment method must be simple and straightforward (no massive forms to fill out etc.) offer customers the ability to pay in several different ways including Visa, American Express and even PayPal (if a site offers only one payment method it risks excluding a massive audience) and above all the entire process must be secure as even a hint of risk can lose you customers.

Ensure that in the run up to Christmas your business has a fighting chance with a e-commerce web design site that tick’s all the right boxes. Whether your website is brand new or is in need of a revamp, consider the above points to give yourself a fighting chance against the ever-growing competition.