Facts About Web Design

Web design is more about strategy than it is about having flashy graphics or catchy phrases. The most important aspect of web design is understanding what the website needs to accomplish and how to get it there. It is easy to find artists and writers to create content for a website. It is more critical to know what to get out of those individuals.

SEO

Search Engine Optimization is a strategy that makes a website more easily searchable. By including keywords into the text of a website, search engines can more easily locate the website and draw it to the attention of an individual who is searching the Internet. Web designers can create their own or purchase special articles that repeat keywords several times, but in a natural-sounding way so that a search engine will bring up the site as being more relevant than another site because of the occurrence of a specific word or phrase.

Style

The style of a website should reflect the message it is trying to convey. Using flash animation can really draw in visitors to the site and make it look professional and appealing. There is free software available to create flash animations, but it is not as robust as Adobe Live Motion. Flash is appropriate on the homepage of a website, but should be used sparingly as to not overwhelm those who visit the website.

Function

When designing a website, it is important to consider the reason for which it will be used. Is it a personal, business or informational website. If it is a personal website, be sure the information included in it represents the individual and is generally appropriate, because the reputation that it creates can far outlast the website itself. If it is a business website, it is important to maximize its exposure by incorporating Search Engine Optimized language and advertising on other websites to reach as many individuals as possible. If the website is informational, it is crucial to be unbiased and not to endorse any product without backing up the claim or else the website will not be credible.

Browsers

No matter how great the content or graphics of a website are, if the page is not compatible with the more popular web browsers, the website will not be successful. It is important to design the code for a website that is compatible with the four main web browsers: Internet Explorer, Safari, Netscape and Firefox. While the page does not have to be compatible with all four, it is important that the web designer recognizes the shortfalls of a particular browser and provides instructions on the website for which browser a visitor should use to be able to see and use all of the features.

Maintenance

When designing a website it is critical to consider what future goals the website must reach and how it can be viable a week, a month, a year, or several years into the future. One important consideration is who will maintain the website. Is there a dedicated webmaster or a series of freelance web designers? What percentage of sales should be created from traffic on the website and how will success be determined? One strategy for tracking traffic on the website is to use unique E-mail addresses for different parts of the website. For example, have a different E-mail address on company business cards than on the website. Further, there are applications that can be installed that will allow an individual to start either solicited or unsolicited chats with visitors to the website and get their perspective directly from the source.

How to Create a Website and Earn Money

Ready to grab some of that Internet cash for yourself? Globally, online ad spending is on track to exceed $145 billion, which means there are a lot of people getting rich! If you’d like to capture some of that for your own, we have some tips for you:

Create A Website

Define your goal. In order to attract any investors (in the form of advertisers) you must have a place for them to sell their wares. Attracting advertisers must be your primary goal, as that is what will make your financial aspirations a success.

Find a market. To generate the most traffic, and thus the most revenue, be selective in your target market. While every demographic has its strong points and weak points, studies have shown that younger people are generally more optimistic and more adventurous—and thus likely to click on an advertisement more readily.

Secure a domain. In the halcyon days of the early 21st century, you could create a business name, and find a domain to match. These days, it’s virtually impossible. However, you can be creative with hyphenated names. While “geeks.com” (and .net, .org, even .xxx) is taken, trying something like “website-4-g33ks” instead.

Build your site. Using the templates provided, or a site of your own design (or from a designer), put together your website. What you do will be based almost entirely on the market you are attempting to reach. Again, though, whether you are ultimately offering a personal service, like “Cleavon’s Auto Repair Site,” or a total web-centric site like “Sara’s Mouth-Watering Recipes,” the goal is to keep people on your site. That means content is king—same as it ever was.

Keep it fresh. Don’t post one or two articles and call it a day. Remember that this is your income stream we’re talking about developing, so think of it as your job—part time or full time, you have to devote some time to it every day if you want to see the paychecks come rolling in.

Start Advertising and Promotion

Sign up for Google AdSense. AdSense will place ads for goods and services that are relevant to your site’s visitors, based on the content of your site. You get paid every time an ad appears on your site, or an ad is clicked on. You get paid a very small amount for each impression (view) or click. Therefore, the more traffic you generate, the more clicks and impressions you will have, and the more money you will receive.

Promote your site. Every time you post, every time you make a change, every time you change a period to an exclamation mark or correct “teh” to “the,” let the world know via Twitter, Facebook, Tumblr, LinkedIn, and all the rest of the social media world. The key is to spread the word.

Pay attention to your metrics. Find which ads work best, and do more ads and pages like those.

Sign up as an affiliate. Companies use affiliate programs to boost their online sales, and most of these affiliate programs are free to join. Every time a visitor buys an item through the affiliate link on your website, you earn affiliate commission.

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Grow your business with Email Marketing

Email marketing is one of the most effective and inexpensive ways to find and keep new customers.  Email Marketing is the process of sending e-mails to acquire new customers and convince existing customers to make additional purchases.  It is also used to enhance the relationship of a business with its customers and prospects and encourage customer loyalty and repeat business.

By building a mailing list, a business can create an extremely valuable asset.

The advantages of email:

  • Email lets you send information to a wide range of existing and potential customers at a much lower cost than direct mail or printed newsletters.
  • E-mail marketing allows you to track your return on investment exactly and is often reported as second only to search marketing as the most effective online marketing tactic.
  • The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
  • E-mail marketing is paper-free (i.e., “green)
  • Once you have a large list, you can “rent” your list to 3rd party marketing firms that will mail other offers to people on your list – this can be a significant additional source of revenue for your business.

How to build your email list:

Include an email sign-up box on your web site.  Giving away a free report or “how-to” white  course is a great incentive for people to subscribe to your list.

You can also collect the email addresses of people that drop-off of your cart page after entering their email address. You can then send them a follow up email offering a discount to complete the sale.

Once a person submits their e-mail address to you they become an opt-in subscriber. Don’t just send emails that attempt to sell things but rather offer them information, free reports, and tidbits of news and advice. That way they will be more likely to purchase it as something you recommend to them, not just as something you are selling.

Key points to remember about email:

The sending of unsolicited email is forbidden by law and can involve severe penalties for violators. It is governed by the federal Can Spam Law.

You should only send email to a person when they have “opted-in” to receive it. When you collect a person’s email address, be sure that you explain how you intend to use their email.  Include a privacy policy on your web site and place a link to it next to your email collection box.

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