What Aspects Make Content Informational and Not Just Meant for Sales

Your website has been developed primarily to become a marketing tool for your business. Although this is the case, you should not forget that aside from bringing in sales, your site is also a place where you can provide information to your target market. It is something you can use to educate and to offer value to your prospects.

The content in your website should not just all be about your products or services. Keep in mind that even if your site visitors may have already landed in your site, they are not there to purchase something or avail of your services just yet. You should ensure that your site is not just about you and your business. It should also be about what you can offer your visitors and what they can really glean from you.

Below are some aspects that will make your content more informative and not just about making a sale:

Not Limited to Products or Services

This is where you should take the opportunity to educate your target market more about the services or products you are offering. Your content should not be focused on what you are offering, but rather on what they can do or provide to people. This should be contained in such informative materials like eBooks, white papers, videos or other educational content.

Through your content, you will be able to foster an informed relationship between your prospects and yourself even before they are ready to become your customers. The probability of their availing of your services or buying your products will also escalate if you offer them something of value instead of always pitching to them to make a sale.

Talks “With” and Not “To” Your Target Market

In writing your content, make sure to do so as if you are talking “with” your target market instead of “to” them. This is especially if you are talking about something that is related to your products or services.

Always use words like “you” and “your” instead of always alluding to you and your business. Make your target audience relate to you by humanizing yourself more. Avoid using corporate jargon at all times. Instead, write or talk in a language that is simple and easy to understand. In everything that you do, always observe transparency because this will breed trust among your visitors and your prospects.

Solves Problems

Keep in mind that prospects are almost always turned off by language that flaunts your self-worth. So, it is not advisable for you to sell yourself too much. Never use such boastful lines like, “we are the best”. You should instead use “this is what you can get from our services or products” or “this is how we can be of help to you”. Let your target audience know that you are there because you want to help solve their problems. Let them feel that you care.

Get Your Best Web Site Design for Small Business

Internet is the most influential media today and if as a small business you want to make your mark then having the right website design really matters. With the right type of web site design for small business you can leave a long lasting impression on your clients & prospects. A carefully planned and designed web site can make a difference for a small business. Based on how well you have designed your web site customers may choose to stay and buy rather than moving on to some other website. Here are a few tips on web site design for small business that will help you get favorable customer response:

Branding: Internet gives small businesses the ability to look much bigger than they actually are, take advantage of it. Develop a strong brand identity online so that you look professional. A strong branding instills faith and confidence in prospects and existing customers. Get a professionally designed logo and use it everywhere be it online or offline. The logo should become synonymous with the brand.

Focus: You are not building the website for you, but for your customer so make sure that your website focuses on what the customers need. Every visitor is an opportunity and to utilize it you have to understand what the customer wants. Do some research and find out about it and utilize them in your site.

Navigation: Poor navigation is one of the many reasons that customers move on. Navigation structure should be easy so that visitors get what they want with minimum clicks. Pages like “Products and Services”, “Portfolio”, “Clients”, “Locations” should be given importance. Make sure that whatever products or services you are offering is properly categorized and displayed.

Colors and Images: The proverbial “Don’t judge a book by its cover” doesn’t work for websites, on the internet people do judge a book by its cover, especially in case of web site design for small business. The right blend of colors and compelling images can work wonders and keep visitors glued to your site.

Content: It is one of the most important things in any web site design for small business. Make sure that you write compelling content using the right density of keywords. Don’t write unnecessarily, people scan web pages so make sure that a visual content hierarchy is maintained. A proper content hierarchy ensures better user experience and helps in easy navigation between the different pages of the website.

Page Load Time: Generally people tend to overlook it but loading time plays a crucial factor in web development. Developers add too many scripts and effects making web pages heavy but the truth is that no one likes to wait.

Call to Action: One of the fundamental errors that small business websites make is the absence of any clear call to action. Customers are always interested in offers, discounts, special promos, free home delivery, festival offers, free subscriptions etc; make sure such offers are highlighted. Use banners and colorful boxes to highlight offers.

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Good Navigation System Is Key To A Good Website

New age information seekers are an impatient bunch. They hop on hop off various websites to get the most appropriate answers to their questions. If the information they seek is readily available for them and meets their search criteria, they will applaud the website and return to it time and again. However, if the information is absolutely what the web surfer needs, but is hidden within the many folds of the website and is not easily accessible, it will take the website down in popularity. It can be effectively established that website navigation is one of the most crucial aspects that dictate the popularity of a website.

What really is an effective navigation? For a website to be liked and appreciated for its worth, it must make sense to an average person. While designing a website, one must not get carried away and lose sight of the basic purpose of the website. Also, the thing that one must bear in mind while designing a website is that ‘the customer is always right’. While designing your website and deciding the navigation layouts, you must keep in mind the intended audience of the website. This will help you attract the right clientele to your website and ward off random visitors who would make no purchases, add no worth and only increase the bounce rate of your website.

Most websites exist to either inform the visitors about a product or service or actually sell the product or service. Thus, the navigational elements must be aptly positioned. All pages in the website must be properly linked. There must not be any open links and dead ends in your website. This tip will go a long way in enhancing the user’s experience and would also help your website climb the ‘favorites’ charts. Standard conventions must be used for the links, such as buttons, menus, underlined texts or changed fonts or color of text. It is prudent to resist the temptation of using fancy names for links. This might just end up confusing the visitors and they might even give up on your website and skip to the next.

However, if you absolutely cannot avoid using a non-conventional link, make sure you explicitly tell the visitor that this is a link. Always keep in mind the time tested ‘three click rule’. A visitor to any website does not prefer clicking more than three times to get the relevant information that he is seeking. Thus make sure that every bit of information that you provide on the website can be accessed within three clicks from any page on the website.

Provide the links to all pages effectively in the top menu of the website. The left side and right side navigation can be specifically set aside for blog, company news, company tidbits, etc. this would make the website interactive. The bottom menu can contain the policies of the company website. The links to internal pages must be effectively highlighted. It is proper for you to mention the size of a file if it is a downloadable item. This would enhance the user experience. In case of e-commerce websites, the shopping cart option must be clearly given and defined.

A site map is an excellent option for giving a user an insight into the working of your website. It can be given on every page, and thus help make sure that, at any time during browsing through your website, a user does not feel lost or clueless. A good navigation system quietly increases sign ups, customers, sales, clients, etc. through your website by working its unmistakable magic.

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Questions Raised For Website Designing

– The internet has provided a huge opportunity for a lot of businesses and entrepreneurs, in fact it has changed the way the world looks at commerce in general. Having completely put an end to demographic and geographic barriers the internet has enabled business person, website owners to reach out to a vast audience providing them with several benefits. Time has already proved that an online reflection for every business is more lucrative and has become imperative to do well. If it’s your first web experience or you are new to getting a website designed for your business, this article aims at clarifying several doubts that must have crossed your mind.

– To begin with, let’s do a quick run through on how to choose the right Web design company to design and build your website. I would suggest you set aside enough time for this process, go through several websites especially ones of the same field, shortlist ones you found were good and creative. Now contact the website owners and get the contact info of the designer. Go through the designer’s websites and see if you liked their portfolio. Get feedback from companies on their portfolio on how their experiences were. This will help you further cut-down on the no. Of designers you had short listed. Get a quote from these companies and also ask them to give you a descriptive report on what innovations they can suggest for your website. Weigh the options on all the responses you get and choose the best one of the lot. Don’t forget to make sure that they include SEO and maintenance and support in their package.

– Now lets move on to questions about the website itself. One of the most often asked questions is about the platform to be used for designing your website. I would suggest that you use an open source platform, no matter what your requirements are there are several highly dynamic, versatile and flexible software that fall in the open source category. Some examples are Magento, Joomla, WordPress, OS-commerce, etc. Talk with your designer and you will get an idea as to which one would solve your purpose the best. However in general,

o WordPress – Blogging.

o Joomla – E-commerce

o Magento – E-commerce

o TYPO3 – enterprise CMS

o Drupal – CMS.

– The next thing that you would think of being the Content of your Website. Well, this depends entirely on what kind of website you want to be designed, basically you have to choose the contents according to the nature of your business. For starters you could check out:

o What you want to display about your Company?

o Your Products and Services?

o What is it that you want to highlight about your company?

o Other important data that you think your clients would need you to send.

o Pictures and graphics that you think should be included.

– Another thing that you have to remember is that your content especially text has to be unique and should include the necessary keywords for better website visibility.

– Regarding the progress of your website. Different companies offer you different solutions, but all of them will give you access to the progress of your website. They would give you regular reports as well as let you see how your site is coming along. You can also verify and give your suggestions and changes required if any.

– Search Engine Optimization- how does it help your website. This is a technique which will optimize the contents on your website right from the design stage so that your website gets better search engine rankings and brings your website higher up on Search Engine Results Page.

– Content is very important for any kind of website. So you have to ensure that you update, upgrade and give fresh content for your website at regular intervals. This is very good for Search engine Rankings. Now the question is whether you can do it yourself. You will be trained and taught how to do so yourself and in the case of CMS like WordPress it is very easy to learn and does not need any formal training. However if yours is a complex website and you must to hire an in-house team to support your site, you have the choice of outsourcing as they work out cheaper.

– Once your website is complete and set up, you would want to know who gets the rights of the website. You are given complete rights of your website. However the company is permitted to use the.PSD files per the AAWD i.e. The design company can use the image on your website as a representation of their work as well as a live link to your website.