Select The Right Theme For Your Business Twitter Site!

Businesses looking to stay ahead of the competition – or at least try to keep up – are starting to realize just how important social media is and how relevant it is for any online marketing company. MySpace and Facebook are no longer just for making personal connections. Twitter is the most used social site currently, making it one that all businesses should have a profile with that is actively used. As part of any online presence, companies need to consider many of the same things similar to setting up a main website, most importantly to select the right theme for a Twitter account to appropriately represent a company.

Followers

Although it may seem that a company’s Twitter profile isn’t so important, this is not true as most people view tweets in their own feed. Even though most tweets are only seen daily on a feed, profile pages are visited at least once when deciding whether or not to follow and more often if looking for information like a website address or Facebook link. Never changing the purchased stock theme sends a message that a company is not interest in current social media as Twitter is basically a micro-blogging extension of any business’ internet location. Knowing this, creating a fitting theme for a company is essential if wanting to use this social spot to its best advantage.

Themes and Branding

Twitter pages should be considered an equal part of an entire web package and be designed with a theme that matches a company’s other internet locations. The same design elements, logos and typefaces can all be incorporated into a theme that matches the main website, all of which will work together to increase brand recognition. What should be avoided is using stock decorative or readily available personal looking themes since this can also send the wrong message to anyone visiting a profile page. Use features and designs that allows any viewer to know that the site belongs to a business, organization or other brand. Just as some website designs are inappropriate for business use, so are some Twitter themes.

Customizing

Twitter is really easy to customize since it has very few options other than the background and a place for a website link and profile information. Coming up with the background can be done in Photoshop with the right colors and a logo, then imported into the profile page. Customization should always be as complete as possible, making the best use of the available limited space. Be sure there is a working link to the company’s website and even to its Facebook page. The profile information field should be filled out with a short, descriptive statement about the company, what is currently being offered, any current promotions, and any recent announcements. There isn’t much space to use, so make the best use possible of that space.

Once a company Twitter account has been set up and the layout has been designed, it should be clearly evident to all viewers that it is a branded business location and ready for use. Tweet about company news, new products and promotions, polls, surveys or anything else. Send links to blog updates and Facebook posts, anything to keep the inbound links to the main website moving. Of course, it is possible to overdo here; however, a tweet or two every day is a great way to keep that branded name periodically passing before many viewers sight. If the correct theme is chosen and appropriately used with a targeted audience in mind, visitors will stop to visit the profile and check out a link to the website – where real results can be achieved!

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Create a Responsive Website With Effective Typography!

There are many different factors that combine to create a great website and just as many variations on how it will be viewed once completed. One of the most important aspects that needs serious consideration is typography, as the actual words are what conveys most of its importance. This means more than simply picking out a couple of fonts and being sure line spacing is adequate for easy reading. Font use and typography are actually very different things; knowing and understanding about this feature is more beneficial than knowing how to plug in the latest in-style fonts.

More Than Just Fonts

In simple terms, typography is the process of using words to create a visual image on a page without any fancy fonts involved. It is possible and quite popular to use decorative font faces as well as plainer ones; however, the basis of the idea is that an attractive image can be created through word placement, size, color and other physical attributes. When this idea is incorporated into web design, it is possible to create beautiful, highly functional websites that interest a reader and guide them naturally, all with the use of only text. Even though many developers say that interest is all in the placement of a few well-chosen images, with this unique use of words, they are the images and do the same job as any photograph or illustration would. This is typography.

Makes Great Websites

By understanding the actual definition of typography, it can be grasped why not only font choice but size, placement, body text, white space and all other aspects related to the readable word are so important in the creation of a fluid, functional website. Just find a really bad example and it is easy to understand how bad typography and the haphazard use of fonts can be so detrimental to any internet location.

Conversely, when one or two appropriate fonts are used correctly, they work with the whole creation and actually become the design. Oversized words or letters can act as focus points while all-caps can be assigned the duty of guiding eyes through menus to anywhere that links exist. Individual letters can be used to create artistic logos and elements that add style to the presentation. These are the many ways that type can be used as the entire website design without the addition of any other cluttering elements.

Importance of Being Responsive

One of the most important things to be considered when using typography on a creative basis is how to keep the entire design responsive. This is what happens when typography is programmed to automatically re-size and reshape itself dependent on the resolution of the website being viewed. Using this feature is not just important but critical for any website that is created with a design based on type. When this is not done, viewing an internet page at a resolution that is different from the one upon which the site was built will lose the full effect of the typographic design. Layouts created from words, the alignment of those words, and the shapes that such words form will lose all formatting if type has not been coded to be responsive, making the creative effort a waste of time and destroying any functionality that was provided.

The main point in creating any website correctly is for it to be remembered. Only through recognition do visitors continue to return, participate, purchase, sign up, etc. Design is one of the most critical factors in how a website is remembered and in what way. By using great typography skills and creativity, designers open up an extra chance to make a positive impression that many times stands out from the rest. A responsive typographic internet design could be a great answer to any website’s design question!

Important Benefits of Having a Website W3C Compliant!

The main purpose of any website is to be a functional tool for a business or brand. If it is not functional, does not work well for viewers, is poorly designed, or is otherwise incapable of working efficiently, it is a waste of time and money spent for its creation. Internet development and design has been without any sanctioned organizations that encompassed the entire world of web development. The World Wide Web Consortium (W3C) an open-source member organization and it has undertaken the task of working with large internet design developers and corporations to create a set of guidelines for standards called W3C.

Effects of No Standards

Many of the problems preventing some internet locations from being efficient tools are related to construction, coding problems, and other issues related to internet developers uniquely designing based on education, preference, or other factors. While this can be innovative, it can also introduce problems that are dependent upon how each website is viewed and could include what kind of code is used, incorrect use of SEO, outdated code and more. This can create is slow-loading websites that are invisible to crawlers and do not function as desired. There are so many variables when it comes to keeping all of this technology current, functional and efficient; it is almost more than what should be expected to keep track of, winding up with an end result of a bogged down Internet with many websites not providing the best user experience.

W3C Goals

Leaders in internet software and development that are joining together to work on a set of standards to be used by the rest of the world as a tool in website building and designing can accomplish a number of important and welcome goals. It puts more internet pages on an even keel with indexing and SEO, helps to ensure that designers unaware of newer methods learn about them, and collectively makes the internet an easier experience for the majority of users across many different platforms and ways of access. In short, by adhering to a set of guidelines and standards being developed by the people who write website building software and programming, the Internet can indeed become a more user-friendly, productive environment.

Main Focuses

Currently, a few of the main focus areas in W3C website development and compliance are: making all of them more user-friendly through the implementation of standardized coding; making them more SEO friendly; making them easier to maintain because of standardized coding; and making it easier to keep track of statistics and overall quality of the code used that is the basis of the whole W3C effort. There are free programs available In an effort to encourage participation in standardized performance and efficiency, there are free programs available to check code for W3C compliance and indicate any outdated or messy code that can be handled in other ways. Websites that fit the standards suggested by W3C can proudly sport a badge stating this fact as an indicator that it should provide a quality user experience.

Internet technology continues to develop at an amazing rate, which allows for the fact that it can indeed get a little bit disorganized at times. W3C now offers a way so that all technology and development can be used more proficiently while cleaning up what has over the years become an expansive, exhaustive catalog of pages and websites with every kind of compliant and non-compliant coding known. Besides supporting a great global internet effort, websites that are W3C make a positive statement about working to increase user capability, productivity and overall effectiveness, making W3C compliance a welcome goal to attain!

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The Pros and Cons of Web Design Using a Grid

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Tell Me What It Takes To Create A Website!

A well designed, efficient website is important to any business, brand or organization; however, it is not always obvious how to accomplish such a goal. There are pros and cons associated with both hiring a designer and trying to build it as a DIY project. In general, it is usually better to leave such work to a professional, especially for business purposes. Not everyone can afford such services; new companies and non-profit organizations may be forced to initially create an internet presence themselves. When facing such a situation, knowing how to create a functional, attractive website can be learned through research. Below are tips on this subject.

Building Basics

In order to create even the simplest of websites, a basic understanding of HTML and CSS or the use of an HTML editor program like Adobe Dreamweaver, Komodo IDE, CoffeeCup or UltraEdit is required. These programs can provide much of the necessary code to build each page. Some of these applications even offer free versions and allow for the addition of different types of interactive elements. There are always scripts that can be found online if what is needed isn’t included in the coding software; with practice and learning more about this important subject, coding can be done manually.

Design Basics

The difference between basic development and design of that all important internet presence is that the design contributes to the look and feel of a website while the development is responsible for improving usage and functionality. Having a knack for creativity, or at least the ability to draw inspiration from other websites, is essential to achieve a fresh looking internet presence. The arrangement of colors, patterns and fonts are extremely important for a great end result. Poor use of design concepts will ensure that visitors won’t stay long.

Research should be done on design concepts a few basic colors should be chosen and subdued patterns added that do not distract from the main content. Caution should be exercised when choosing fonts since it is very easy to overdue with different typefaces. White space is frequently more valuable than filled space and using the right images can enhance any development plan; however, the images need to be sized and placed correctly. Although it seems unlikely, design can be just as intricate as coding.

Navigation Basics

Understanding how to implement good navigation is very necessary as this is a large factor in usability. Being able to link pages that allow users to get from a home page to a shopping cart or any desired information while avoiding dead end pages does take some effort; however, the efficiency gained is worth the effort in the long run.

SEO Basics

While most optimization efforts involve generating new and relevant content, an understanding of how meta tags, captions, labels, sitemaps and other elements related to the website structure are essential as well. SEO advantages result from collective efforts that have to happen in all stages of the building process.

Though there are many small details involved in making a perfect website, the recommendations listed above represent main areas of focus for anyone wanting to completed such a task on their own. It is not an impossible feat, as there are thousands of people are able to create their own internet presence without too many problems or a poor result; ultimately, whether it can be accomplished successfully is the ultimate concern. If such a task doesn’t seem a realistic possibility, other options include hiring graphics students, hiring freelance designers from the internet, or even using a template design. All of these options are a great choice to gain an exclusive internet presence for any company!

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