Gekkoshot Web Design Northern Ireland has seen it all come and go, we were there for 1.0, and we will be here for web 3.0
Just the other day I had a customer contact me about his ‘webpage’, turns out it wasn’t his web page but a business listing on one of our directory websites. Maybe its me, but I still am surprised to hear people refer to any online content or reference to them or their business as ‘their webpage’.
There still is a large part of our society that doesn’t really grasp the whole ‘Internet idea’ or see the benefits of having any online presence. Its a question I come across when I talk to a business owner who wants to increase sales and expand, but simply cannot open up to the idea of investing both time and money into a website or online marketing solution.
After a few nights of searching online, talking to colleagues, mentors and friends I have compiled the following list of reasons WHY, most business’s do in fact NEED a website
1. Promote Your Products
A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.
2. Promote Your Services
It is hard to showcase services in a store, or office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other. Take a look at Gekkoshot Web Design which is our own site at Gekkoshot.com.
3. Promote Your Organization
People buy from people. People support organizations and causes that they believe in. A website is a fantastic tool to promote an organization and build trust – that is, if you do it right. A well-developed website can convey trust and credibility, making people to buy from you, or support you.
4. Promote Yourself
Whether you are a professional looking for a job, or an expert in your industry: you can show that to the whole world by having a comprehensive website. The use of an associated email address also increases perceived professionalism: a letter from someone at me-the-expert.com will certainly open more doors than an email from a hotmail account.
5. Promote Your Ideas
Political campaigns are now all over the web. A website can be a powerful way to promote your ideas, and build a following of like-minded people. Or you can just write online journals (“blogs”) to ventilate some of your thoughts and concerns.
6. Promote Your Events
Have a fundraising event? Want to promote your business with seminars, workshops or a tradeshow? You will increase awareness when you create a website for the event. Show dates, programs, prices and riving directions – to name but a few features that will be greatly appreciated by your target audience.
7. Sell Your Events
Want to take it a step further? You may even want to consider selling (or pre-ordering) tickets for your events on a website. Shorter line-ups, less expenses: it sounds like a good idea to me.
8. Sell Your Organization
Whether “selling your organization” is a figure of speech (to convince people) or a true selling effort, a website can be considered a very valuable asset to your organization.
9. Sell Your Services
A website can be a great tool to not only promote, but also actually sell your services. You can automate many repetitive tasks, such as registration, billing, collecting and much more. Whether you are selling phone services or speaking engagements: you can effectively do it with a website.
10. Sell Your Products
A few years ago, after all the dot-boms, people lost faith in e-commerce. Now e-commerce is booming. Gift moments like Christmas and Valentine’s Day show record sales numbers, and money-guzzling giants like Amazon are starting to make money. Offering a great user-experience and minding usability is the key to success.
11. Save Costs
By integrating systems and automating certain tasks you may be able to actually save costs. For instance, by integrating your e-commerce website into your inventory and accounting systems. Build extranets to connect with suppliers and clients alike. You can provide downloadable documents on a website rather than mailing them out. The opportunities are endless.