Big shot commercial websites or online shopping entities follow nothing but common sense, and only that enables them to lead the race without much huffs and puffs. They simply stick to the basics, and thats nothing but helping the customer to spot the demanded product without difficulty, followed by strategic placement of the items searched and finalizing the deal with user friendly CTA navigation. No rocket science but the ability to relate with customers psychology and reshaping the presentation accordingly thats the core of a productive eCommerce web design. These sites just stick to this fundamental of eCommerce web page design, only to enjoy an enviable online sales volume.
Design as per customer behavioral pattern
Success of an online venture is dependent on identification of targeted niche, and the eCommerce web designer designs the site in accordance with that finding. Buyers with a definite mindset to purchase certain items dont need details of the product utilities; instead they want to check straightaway whether the demanded stuff is available from online seller or not. To cater these customers, the web page design tricks for eCommerce sites suggest about introduction of a browsing tool bar on the pages displayed. Certainly, it saves time in browsing and those impulsive buyers can quickly spot the demanded items.
In contrast, window shoppers are likely to spend almost entire day on the site, but will make a purchase only when something very lucrative is there to attract them. The appointed eCommerce web designer should concentrate on inserting powerful punch lines, announcement of attractive deals, catchy images or videos etc to keep them glued to the visited page.
The customers who are not that confident about online shopping safety wish to make sure that their money would be in safest pairs of hands before even paying a look at the items displayed. To handle these visitors, the web page design should focus on promoting parameters like safety and security while making payments, refund or exchange policies, timely delivery etc.
Tactical displaying of the products
ECommerce web design has mastered the art of highlighting products in a proper way. When the presentation serves the exact visual appeal, the displayed item is bound to be added to the shopping cart. To foster that, eCommerce website design maintains an approach that will retain the focus of the customers in:
- Addition of intelligently color schemed, appropriately sized, well contrasted images
- Clear display of the price to be paid
- Showcasing of testimonials from genuine customers
- Highlighting CTA buttons with easy to comprehend commands
- Providing suggestions about related items
- Finalization of the deal struck
Now, the customer is convinced and decided to make the purchase, and the employed designer elements should support that motive. Few like the followings can yield good results:-
Enable a single click submit option to minimize number of steps associated with the buying process
Icons available to provide instant chat facility, something that helps clarifying further queries
Its all about combining marketing tactics, creative designs and usability to come up with a winning formula for the web pages to be designed for the concerned eCommerce site. Thats the approach to maintain, and the effort will certainly result impressive conversion rates.